ATL Rapper Chris “Ludacris” Bridges has launched a new cognac from Birkedal Hartmann that will be specifically targeted to the “hip urban market”. Luda is following suit to rap moguls such as Sean Combs, Jay-Z, and Dr. Dre. He spoke of his plans to launch “CONJURE”, a custom line of Cognac, at the wine and spirits trade show Vinexpo The Atlana rapper/actor says he wants to be part of every step of the alcohol-making process and has already been on a brandy-tasting trip to sample the different varieties available.