"Richmond, Ca" Rapper "IAMSU!"
mixtape, $uzy 6 $peed. Today, the latest such video is for the tape’s lead single, "Mobbin", a song that, like most of $uzy 6 Speed, was also produced by Iamsu! (with co-production
The video, premiered today by FADER alongside Iamsu!’s
GenF feature, which can also be found in FADER's issue #84 currently on newsstands, was shot in Su's hometown. "We wanted to showcase all the different aspects of the Bay Area, to show off the area's diversity," says Iamsu!. "I feel like its so hard to translate the bay area experience, so we tried our best to showcase our perspective."
"Mobbin" is a term Iamsu! has said he uses to mean making progress towards your goals, large or small, and with the video for the song, Iamsu! wanted to capture that drive and attitude. To do so, he enlisted director Daghe (Chito Floriano also assisted with co-direction), who helped Su! deliver on his vision. "Both Daghe and Chito are people that understand my vision of artistic rebellion through music," notes Iamsu!. "They captured what I did sonically."